Use the CPCU Code of Professional Conduct to bring awareness to the public and member employers, as this will help increase the visibility of the CPCU Society and enhance the value of an employee who carries the CPCU^® designation.

Focus

• Ethics commitment of CPCUs

• Importance of ethical business practice and the related perception of the insurance industry by its customers/stakeholders

• Relationship of ethics balance—contract/policy promise and claim settlement practice

• Ethical business practices to address consumer insurance fraud

• Invite a speaker from another profession—academia, law, law enforcement, politics—to share experiences of ethics

Resources

• Access recent ethics publications as a basis for discussion

• Contact your local radio station's producer to suggest a discussion on ethics

• Approach local college classes about a presentation for their business or ethics classes

Please note: These materials are available for use by CPCU Society members only. All nonmember use is strictly prohibited without the written approval from the CPCU Society. Please contact Jennifer Polachek for further information.