“Connections” — Connecting with CPCU® Employers

“Connections” is the CPCU Society’s employer outreach program. The goal of the Connections program is to develop and foster positive relations with CPCU employers, for the purpose of encouraging them to support membership in the CPCU Society.
This program is important because:

• Market research has repeatedly found employer support to be critical to CPCU Society membership and involvement.
• Society surveys have also found that awareness of the value of membership in the CPCU Society among employers needs to be enhanced.
• Market pressures (consolidation, management turnover and cost cutting) threaten CPCU Society support, unless actions are taken to raise awareness among decision makers.

Connections Components

The Connections program includes:

• Visits to key decision makers at employers, called Connections visits.
• The CPCU Society Champions initiative.
• Electronic and direct mail communications with senior-level executives and Human Resources management at major property-casualty insurance organizations.

Chapter Involvement

CPCU Society chapters can support the Society’s Connections efforts by:

• Conducting local Connections visits.
• Recognizing supportive local employers.
• Helping the Society maintain accurate local member rosters.

Participating in the above activities can help your chapter earn credit toward Circle of Excellence Program recognition.